2024: Ten Great Financial PR Campaigns From 2024

Certainly! Here are ten strong financial services PR campaigns from 2024 that stand out for their creativity, impact, and engagement:

1. Goldman Sachs “Future Forward”
   Goldman Sachs launched a campaign focusing on their commitment to innovation and future growth. The PR effort included a high-profile event with tech leaders and financial analysts discussing future trends, accompanied by a series of thought leadership articles and social media engagement.
2. JPMorgan Chase “Women in Finance”
   JPMorgan Chase highlighted the achievements and contributions of women in finance through a campaign featuring profiles of influential female leaders within the company. The PR campaign included interviews, panel discussions, and an interactive online hub celebrating women’s roles in finance.
3. Mastercard “Inclusive Financial Services”
   Mastercard’s campaign aimed at promoting financial inclusion by showcasing their efforts to provide services to underbanked populations. The PR campaign featured success stories, partnerships with NGOs, and an interactive map showing the impact of their financial inclusion initiatives.
4. American Express “Digital Transformation”
   American Express promoted their advancements in digital payments and customer service through a campaign featuring demos of their new technology, client testimonials, and behind-the-scenes looks at their tech development process.
5. HSBC “Green Finance Initiative”
   HSBC focused on their environmental sustainability efforts with a campaign promoting green finance products. The PR effort included a major event on sustainable finance, interviews with environmental experts, and social media content highlighting their green investments.
6. PayPal “Financial Literacy for Youth”
   PayPal’s campaign aimed to improve financial literacy among young people through educational programs and interactive online resources. The PR campaign featured partnerships with educational influencers, webinars, and a dedicated website with free resources.
7. Citi “Global Impact Report”
   Citi released a comprehensive report on their global impact, covering sustainability, community engagement, and financial inclusion. The PR campaign included media briefings, an interactive online report, and a series of interviews with key stakeholders.
8. Visa “Future of Payments”
   Visa’s campaign showcased innovations in payment technology, such as biometric and contactless payment systems. The PR effort featured live demonstrations, expert panels, and interactive content explaining the benefits of these new technologies.
9. Barclays “Financial Wellness”
   Barclays promoted their financial wellness tools and services through a campaign focused on improving personal financial health. The PR campaign included educational webinars, user testimonials, and partnerships with financial wellness influencers.
10. Charles Schwab “Investing for All”
    Charles Schwab’s campaign aimed to democratize investing by highlighting their efforts to make investment opportunities accessible to a broader audience. The PR effort featured success stories, educational content, and an interactive platform where users could learn about investing basics.

These financial PR campaigns effectively used PR strategies to enhance their brand image, engage with their target audiences, and highlight their contributions to the financial services sector and broader societal issues.

Matt Caiola is North America CEO of 5WPR.