Successful European CPG Digital Marketing Campaigns

25 successful Consumer Packaged Goods (CPG) digital marketing agency campaigns that have made an impact in Europe.

These campaigns span various approaches, from social media and influencer partnerships to interactive content and sustainability initiatives:

1. Heineken’s “Open Your World”
   This campaign used interactive video content and social media to promote a global message of inclusivity and diversity, featuring engaging storytelling and user interaction.
2. L’Oréal’s “Beauty for All”
   L’Oréal leveraged social media and influencer partnerships to promote their range of inclusive beauty products, focusing on diverse beauty standards and user-generated content.
3. Unilever’s “Sustainable Living”
   Unilever’s campaign focused on their sustainability efforts, using educational content and interactive features to engage users on social media about their eco-friendly practices.
4. Nestlé’s “Save the Children” Partnership
   Nestlé collaborated with Save the Children to promote their efforts in child nutrition and well-being, using compelling storytelling and social media to raise awareness and drive donations.
5. Danone’s “One Planet. One Health”
   This campaign highlighted Danone’s commitment to health and sustainability through engaging content and partnerships with health influencers and nutritionists across Europe.
6. PepsiCo’s “#PepsiChallenge”
   PepsiCo revitalized this classic campaign with a modern twist, using social media challenges and influencer endorsements to drive engagement and brand loyalty.
7. Coca-Cola’s “Share a Coke”
   The “Share a Coke” campaign featured personalized bottles and engaged users through social media, encouraging them to share photos with their names on the bottles.
8. P&G’s “#LikeAGirl”
   This campaign from Procter & Gamble used powerful video content and social media to challenge stereotypes and empower young girls, leading to significant engagement and brand advocacy.
9. Mars’ “Celebrations Moments”
   Mars promoted their Celebrations brand with a campaign focused on sharing special moments, using social media contests and influencer partnerships to increase brand visibility.
10. Cadbury’s “Gifts That Give”
    Cadbury used social media to promote their gift products with a charitable angle, encouraging users to share and participate in a campaign that also supported various causes.
11. Mondelez’s “Oreo Dunk Challenge”
    Mondelez created a viral challenge around Oreo cookies, using social media and influencer content to encourage fans to participate and share their dunking techniques.
12. Diageo’s “Drink Responsibly”
    Diageo’s campaign focused on promoting responsible drinking, using a mix of educational content and social media engagement to reach a broad audience.
13. Colgate’s “Smile for a Cause”
    Colgate used social media to promote dental health and charitable initiatives, encouraging users to share their smiles and contribute to a good cause.
14. Reckitt Benckiser’s “#DettolProtect”
    Dettol’s campaign emphasized hygiene and health, using informative content and interactive elements on social media to educate and engage users.
15. Ab InBev’s “Brewery Tours”
    Ab InBev used virtual reality and interactive content to offer virtual brewery tours, engaging users with behind-the-scenes content and brand storytelling.
16. Lynx’s “#LynxEffect”
    Lynx created a campaign around the “Lynx Effect,” using humorous and relatable content on social media to drive engagement and brand awareness.
17. Ben & Jerry’s “Justice ReMix’d”
    Ben & Jerry’s promoted social justice issues through this campaign, using social media and influencer partnerships to raise awareness and drive conversation.
18. Whirlpool’s “#WhirlpoolMoments”
    Whirlpool engaged users with a campaign focused on home moments and appliance tips, using user-generated content and interactive features on social media.
19. Peugeot’s “Drive Your Story”
    Peugeot created an interactive campaign where users could share their driving experiences and stories, leveraging social media to build community and engagement.
20. Nespresso’s “#NespressoMoments”
    Nespresso used this campaign to highlight the special moments created with their coffee, using social media contests and influencer content to boost brand visibility.
21. Häagen-Dazs’s “#HäagenDazsDelights”
    Häagen-Dazs engaged users with a campaign centered around enjoying their premium ice cream, featuring interactive content and social media promotions.
22. Garnier’s “Green Beauty”
    Garnier focused on their commitment to green beauty and sustainability, using educational content and influencer partnerships to promote their eco-friendly products.
23. Red Bull’s “#GivesYouWings”
    Red Bull’s campaign showcased extreme sports and adventure, using high-energy content and social media engagement to reinforce their brand image.
24. Tide’s “#TideAd”
    Tide used humor and interactive content to promote their laundry detergent, creating a viral campaign that engaged users through social media and online video.
25. Fanta’s “#FantaFlavors”
    Fanta’s campaign featured a range of flavors and encouraged users to share their favorites on social media, using interactive posts and influencer collaborations to drive engagement.

These campaigns effectively utilized various digital marketing strategies to connect with European audiences, leveraging social media, influencer partnerships, interactive content, and compelling storytelling.

Matt Caiola is North America CEO of 5WPR.